brain-based prediction of ADHD–now with 100% fewer brains!

UPDATE 10/13: a number of commenters left interesting comments below addressing some of the issues raised in this post. I expand on some of them here. The ADHD-200 Global Competition, announced earlier this year, was designed to encourage researchers to develop better tools for diagnosing mental health disorders on the basis of neuroimaging data: The … Continue reading brain-based prediction of ADHD–now with 100% fewer brains!

aftermath of the NYT / Lindstrom debacle

Over the last few days the commotion over Martin Lindstrom’s terrible New York Times iPhone loving Op-Ed, which I wrote about in my last post, seems to have spread far and wide. Highlights include excellent posts by David Dobbs and the Neurocritic, but really there are too many to list at this point. And the … Continue reading aftermath of the NYT / Lindstrom debacle

babygate blues: a neuromarketing tale

Cory Doctorow has a new short story (“Ghosts in my Head“) about the undesirable consequences of neuromarketing run amok up on the Subterranean Press website.  I liked the story, but thought the premise was pretty unrealistic (and, yes, I do know it’s called science fiction for a reason–I’m just sayin’). So as a counterpoint, here’s … Continue reading babygate blues: a neuromarketing tale