The parable of the three districts: A projective test for psychologists

A political candidate running for regional public office asked a famous political psychologist what kind of television ads she should air in three heavily contested districts: positive ones emphasizing her own record, or negative ones attacking her opponent’s record. “You’re in luck,” said the psychologist. “I have a new theory of persuasion that addresses exactly … Continue reading The parable of the three districts: A projective test for psychologists